EP #502 - Julian Liniger: How Relai Became One of the Fastest Growing Startups in Europe
June 19, 2025
Co-produced by
Co-produced by
13:03 - How much equity did Relai give away?
31:00 - How to delegate as a CEO
39:13 - Why product roadmaps change
47:10 - Why Julian is cautious to expand his team
This episode was co-produced with SEF.Growth, the Swiss Economic Forum's Growth initiative to support Swiss startups and SMEs with growth plans free of charge.
This episode was sponsored by Relai. Get started with Bitcoin by downloading the Relai app today, and profit from 10% less fees by entering code SWISSPRENEUR at checkout.
(Disclaimer: Relai services are exclusively recommended for Swiss and Italian residents.)
About Julian Liniger:
Julian Liniger is the co-founder and CEO of Relai, the world's easiest Bitcoin investing app. He holds an MA in Business Administration from the University of Bern and worked as a junior consultant before starting Relai in 2019.
In his chat with Merle, Julian discussed how Bitcoin serves as a transformative savings technology, and explained Relai’s mission to make it more accessible. He opened up about the challenges of fundraising, including equity negotiations, finding the right investors, and setting valuations based on revenue multiples.
Julian emphasized the importance of building a scalable organization: knowing when to delegate, maintaining operational efficiency, and fostering strong remote team dynamics through regular summits and selective hiring. He also touched on Relai’s global expansion strategy, starting from Switzerland, and on the hurdles of product development as the company grows.
Looking ahead, Julian highlighted Bitcoin education as key to adoption, the impact of regulations on marketing, and Relai’s plans to expand its product offerings. For founders and Bitcoin enthusiasts, this episode offers valuable lessons on startup growth, leadership, and the future of Bitcoin-powered businesses.
The cover portrait was edited by www.smartportrait.io.
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