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OkIn Switzerland the common definition of success is completing university and getting a well paid, stable corporate job. Starting your own venture or joining a startup is typically not encouraged and starting a venture that fails is viewed as a black mark on your resume. As the global economy changes and as technology alters the kind of jobs that are available to people, we believe that it’s critical that young Swiss people have a more open and adaptable view towards their careers. We think helping to instill a more entrepreneurial mindset into Swiss youth is critical to Switzerland’s ability to compete in the global economy.
Alain Chuard was inspired to help grow the Swiss entrepreneurial ecosystem as a result of his time as a Henry Crown Fellow at The Aspen Institute which encourages fellows to launch initiatives that enact positive change in the world. In 2014, after speaking at the Swiss Economic Forum, Alain Chuard met Christian Hirsig and they started to kick around ideas for how to support Swiss entrepreneurs; the end result was Swisspreneur.org.
We craft conversations with Swiss founders, business leaders and innovators both in and outside of Switzerland to inspire the next generation of Swiss entrepreneurs. Each episode deconstructs and showcases one person’s personal and professional background. It provides advice and recommendations for existing and aspiring entrepreneurs in Switzerland.
Operating costs for this nonprofit venture are covered by our founders, generous partners and donors. We use sponsorship money and donations in two ways. First, we use the proceeds to help accelerate the rate of our productions and increase the reach of our content. Second, we may use donations to start new Swisspreneur.org initiatives that are aligned with our mission but for now we have nothing to announce.
Our target audience is aspiring and existing entrepreneurs in Switzerland. These can be university students, young professionals who are contemplating an entrepreneurial career, or existing entrepreneurs. We hope our content will be a catalyst for more young Swiss people to take the plunge into entrepreneurship.
If you’re looking to reach the Swiss entrepreneurial community, our audience couldn’t be more relevant. We are fast becoming the preeminent hub for Swiss innovators. If you’d like to introduce your brand to our community, we have multiple options including our website Swisspreneur.org, mobile, and our social media properties on Facebook, Twitter and YouTube.
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