Switzerland is a deeptech nation with great engineering schools. You should take advantage of this, but also not forget the benefits of finding talent in different areas of expertise;
Most Swiss startups raise too little money. You need to shoot high, and convince local investors to invest locally — the truth is our ecosystem has been growing even during Covid-19;
Prioritize the ability to hire people who’ve done it before. Whether it be executives or mentors, take advantage of the ecosystem around you.
Pay as close to the market average as possible. People who take startup jobs are willing to sacrifice a few things for the sake of fulfilling work, but their sacrifices will only go so far;
Once you’ve nailed your value proposition, roll in the industry folks. Generalists are excellent for the start of your company, but eventually you’ll need specialists. For this it's handy to have already gathered contacts beforehand;
The top 3 hires for a scale-up are the Head of Sales, Head of Marketing and the Community Builder.
Don’t underestimate the value of a CFO. If you don’t want your CEO to burn out, consider hiring someone who will take on the administrative efforts. Anywhere between series A and B is a good time to do this, and definitely long before you consider doing an IPO.
If you need more money, the best thing to do is focus on sales. Hire sales ops for a laser focus on closing new deals. If you’d rather invest your time in fundraising, but VCs aren’t saying yes to you, ask yourself why.
The world helps those who help themselves. Look pro-actively for a lead investor and make sure you're able to show investors user growth and retention.
Focus on the U.S. early on. Ambition is yours to cultivate, but experience you can pool from mentors or fellow entrepreneurs in the ecosystem. In the U.S. you can raise enough money to start expanding globally.