You have advanced big time so far! In Phase 1
you have created a strong basis for the fundraise. In Phase 2
gained a clear understanding how much money you should raise. And now in Phase 3 worked out a solid plan how you will triple your valuation with the money you are going to raise.
It is now time to work out a first draft of your pitch deck (also called teaser). This may be the most crucial document needed for the fundraise. It will be sent out to investors to gauge their interest – and if they are interested serve as a basis for the first call.
So this document has two objectives:
Start writing a compelling storyline that contains the following information. It is leaning on a template
provided by Sequoia.
The following information must be included in your deck:
Make sure the deck is simple to understand and short: Max 12 pages, ideally 8-10. An average investor is spending a few minutes flipping through your deck, and may never have heard about your company before: If she does not immediately get it you have lost your chance.
Keep the first version of the deck super simple: A good title, one or max two key messages per slide, and potentially a picture or illustration to strengthen the message. Design is not important at this stage – a very minimal, clean version is all that is needed (design will come into play in Phase 5
are some pitch decks of startups that have successfully closed financing rounds at different stages. Have a look at it if you need inspiration.
Last but not least: We strongly recommend to write the teaser (and all the documents following in the next phase) in English. Even if most of your potential investors may speak Spanish, Swahili or Finnish. If you have global ambitions there is no way around this, and the earlier you start doing it the better.