Breaking the Developer Bottleneck: Ruxandra Spita & Miša Vučković (EP#583)
October 15, 2026
Co-produced by
Co-produced by
02:57 – Why the Old Microsite Process Was Too Slow
12:12 – Where AI Helps and Where It Doesn’t
23:52 – What Changed After the New System
37:12 – When the Website Becomes a Company Problem
This episode is sponsored by Webflow. Webflow is the agentic marketing platform for modern marketing teams, helping organizations build and scale high-performing web experiences that drive predictable growth and strengthen brand trust. To learn more or book a demo, visit www.webflow.com
Episode description:
Ruxandra Spita is Senior Specialist of Web Operations at Checkout.com, where she moved into web operations after initially joining through SEO work. Miša Vučković is Head of Growth at Flow Ninja, which had already been working with Checkout.com for several years and helped migrate its website to Webflow.
In this episode, they break down how Checkout.com changed a microsite process that had become too dependent on developers. Regional marketing teams needed personalized pages for prospects, but every new build required development time. That made the process slower than the business needed and could mean missing opportunities altogether.
Ruxandra and Miša explain how they built a reusable system that gave marketing teams much more independence without sacrificing the controls a global fintech company needs. They also discuss where AI can genuinely speed up web work, why growing companies often outgrow the way their website is managed, and when the website stops being just a marketing concern and starts affecting the wider business.
The cover portrait was edited by www.smartportrait.io.
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