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Caspar Coppetti, co-founder On, Swisspreneur Podcast

EP #108 - Caspar Coppetti: Going Up Against Nike And Adidas

Caspar Coppetti (On)

November 19, 2020

2:30 – Meeting future co-founders
9:19 – Deciding to go up against Nike and Adidas
21:35 – Finding a business partner
47:14 – Dealing with competition
49:47 – Investors

About Caspar Coppetti and On Shoes

Caspar Coppetti is co-founder of On, one of the world’s fastest growing sports brands. Though initially quite hesitant to quite his well-paying corporate job and jump into such a crowded market, Caspar started On together with his two co-founders Olivier Bernhard and David Allemann in 2010, based on their patented CloudTec® technology. Why CloudTec? Well, because when you wear On shoes, you feel like you’re walking on clouds! They faced a good deal of social stigma at the time, since back then there wasn’t the huge buzz around startups that there is now — quite the contrary, actually. But through luck, perseverance and creativity, On shoes have climbed their way to the top.

They have famously been worn by  Dwayne “The Rock” Johnson and of course, their brand ambassador, tennis star Roger Federer. Over the last 10 years, Caspar Coppetti and his co-founders have expanded the company to over 55 countries, turning it into one of the top 5 leading running shoe brands in the DACH area and in the US. Now On is expanding into the trekking shoe market, launching their extremely lightweight Cloudrock trekking shoe in 2019.

To listen to more Swisspreneur episodes on clothing brands, check out our conversations with the Freitag brothers, Markus Okumus and Nicholas Hänny.

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