7:13 - Product building mistakes
11:13 - What makes a great product
17:42 - Prioritizing certain product features
27:10 - Key roles in a product team
34:20 - Maintaining a strong culture
Laurent Decrue is the co-founder of the moving company MOVU and the software company Holycode, and the former CEO at Bexio. Currently he is active as CFO and co-CEO at Holycode. He holds an MBA from the University of Basel and previously worked at DeinDeal.
Throughout his time at MOVU, Bexio, DeinDeal and Holycode, Laurent observed time and time again the following product building mistakes:
What do all great products have in common, regardless of industry?
When it comes to KPIs which can keep product iteration on track, Laurent warns you not to focus too much on stuff like revenue or absolute number of users, but instead conversion rate, which points to stumbling blocks along your funnel regardless of your user scale.
What are 4 key sub departments in a product team?
How can you cultivate a strong culture not only within the product team, but the whole team overall?
"Values have to come from the founders. Otherwise it doesn’t work."
"You have to be naive when starting a business. If you actually knew how hard it was going to be, you simply wouldn’t do it."