8:47 - Getting people to join a revolutionary platform
17:10 - Diseo's revenue sharing model
36:25 - Financing a social platform
38:00 - Regulation ruins scaling
42:05 - Doing a security token offering
Urs Aebischer is the CEO at Diseo, a decentralized ecosystem of interconnected social platforms of brands and organizations where users exclusively control their data and earn from it. Urs is also the co-founder and CEO at Swiss Impulse Group, which focuses on disruptive digital media. He has a background in Physics.
Urs has always been one to search out new ideas. Back in 1995, when he was getting his PhD in Atmospheric Physics at the ETH, he was one of the first people to have an email address. In today's world of ubiquitous social media networks, Urs (as well as many others) has identified a problem: people's data is being harvested, used and monetized by third parties, without people ever receiving any sort of compensation for the value they provide. Urs does not believe we can legislate our way out of this; the social dilemma requires a solution built from the ground up.
That's why he created Diseo. On Diseo, sharing data and giving something your attention creates revenue which can be shared between up to 16 different people. Every time a user clicks on an advertisement, they earn income for doing it and for giving permission to be targeted by this advertiser. When a user clicks an ad, they also see which of their friends have already bought the product/used the service — this is what Urs calls "social selling". Users can also recommend ads to their friends, who, if they see it, will also receive money. Every single action in favor of the product creates a revenue share.
Additionally, both users and companies on Diseo have a trust rating and get to rate each other. If a company uses child labor, they get downvoted. Urs hopes that through this process dialogue and reform will follow.
"Facebook and Google could easily copy what we're doing. But that would ruin their entire business model."