EP #508 - Victoria Ransom: Building a Startup Culture That Lasts

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About Victoria Ransom:

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⁠⁠Victoria Ransom⁠⁠ is the co-founder of Wildfire, a social marketing software-as-a-service company which was acquired by Google, and of ⁠⁠Prisma⁠⁠, a global virtual school (grades 4-12). She holds an MBA from Harvard Business School and worked as a Financial Analyst at Morgan Stanley before co-founding Access Trips, the travel startup that led her to creating Wildfire.

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During her chat with Silvan, Victoria reflected back on the values which sustained Wildfire and which drive Prisma nowadays. She highlighted the importance of hiring your first 15-25 employees extremely carefully, as these people will set the tone for future hires. She also emphasized the competitive advantage that a strong company culture can bring, since execution often matters more for success than merely having a great business idea.

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Victoria argued that incentives like bonuses should complement but never replace a strong culture, and she encouraged Swiss entrepreneurs to learn from their American counterparts: it never pays off to be too humble.

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The cover portrait was edited by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.smartportrait.io⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

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