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EP #505 - Wiktor Bourée & Charlotte Ducrot: The Pivot that Makes or Breaks Your Startup
July 3, 2025
Co-produced by
Co-produced by
05:58 - From tennis courts to security
11:43 - Getting the team onboard with a major pivot
19:40 - Staying focused vs staying flexible
27:57 - What are the biggest pivoting mistakes startups keep making?
This episode was co-produced with Innovaud, the innovation and investment promotion agency for the canton of Vaud.
This episode was sponsored by Relai. Get started with Bitcoin by downloading the Relai app today, and profit from 10% less fees by entering code SWISSPRENEUR at checkout.
(Disclaimer: Relai services are exclusively recommended for Swiss and Italian residents.)
About Wiktor Bourée & Charlotte Ducrot:
Wiktor Bourée is the co-founder and CEO of Technis, a software company that centralizes data on a single platform, allowing businesses to make informed decisions with accurate and up-to-date information. He holds a MSc in Chemical and Biomolecular Engineering from ETH and worked for companies like Saint Louis Sucre and BASF before starting Technis in 2015.
Charlotte Ducrot is Head of Scaleups & Growth at Innovaud, the innovation and investment promotion agency for the canton of Vaud. She holds an MA in International Affairs from the Geneva Graduate Institute and worked for companies like Swisscontact and the WEF before joining Innovaud in 2022.
During their chat with Merle, Wiktor and Charlotte discuss the evolution of Technis, a startup that pivoted from analyzing sports surfaces to providing smart flooring solutions for various applications. They explored the challenges and dynamics of making such a significant shift, including team trust, investor relations, and the importance of adaptability in the startup environment. The discussion also highlighted the future aspirations of Technis in the digitalization of physical spaces and the lessons learned from their journey.
The cover portrait was edited by www.smartportrait.io.
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