2:46 – Why Lukas Speiser was the right co-founder
8:45 – The beginning of Amorana
18:12 – How to sell sex toys in conservative Switzerland
35:20 – Alan’s online marketing framework
49:20 – Amorana’s acquisition
Alan Frei is the co-founder of amorana.ch, an e-commerce platform for sex toys and lingerie. In 2020, he sold a majority stake in Amorana to the British Lovehoney Group. Before starting Amorana, he experimented with a variety of other projects such as nachhilfeportal.de and LooksOfLove, from which he learned what it takes to make a company successful. Alan is a University of Zurich alumni and headed the University’s startup center. He lives a minimalist lifestyle, counting less than 120 items in his personal possession.
After the acquisition of Amorana by Lovehoney Group, he stayed on as CEO of Amorana with the intention of expanding the brand internationally. He also decided to take his minimalist lifestyle to the next level by giving up his apartment and permanently living out of hotels.
“Zuerst versuchst du die Conversion Killer zu minimieren, um dann anschliessend oder auch leicht versetzt Traffic auf deine Website zu schicken.”