02:18 - Their career backgrounds
06:25 - Starting a company with a romantic partner
12:57 - Convincing customers to buy their product
20:37 - Importance of customer experience
30:17 - How did acquisition change their view on growth?
This episode was sponsored by quitt.business.
Daniel Meyer and Marie So are the co-founders and CEO and CSO, respectively, of EGO Movement. EGO Movement was founded in 2015 and provides smart, connected mobility solutions that are stylish, sustainable, and affordable. Daniel has a master's degree from ETH in Electrical Engineering and Information Technology and founded his first startup during university. He later spent 8 years in Hong Kong, Vietnam and China in various senior management positions for Swiss multinational DKSH, and his last role was as Vice President of their second largest business in China. Daniel also was the Chairman of the Swiss Chinese Chamber of Commerce for 2 years and member of several board of directors in China and South East Asia. Marie graduated from the Harvard Kennedy School with a master's degree in Public Administration and International Development, and a bachelor's degree in Economics, Engineering and Management Science from Northwestern University. She also attended the United World College of the Pacific (UWC). She previously co-founded Shokay and Ventures in Development, a non-profit that catalyses the creation of social enterprises in the greater China region. She also previously worked for the United Nations Development Programme, Dubai Development and Investment Authority, Procter & Gamble and Merrill Lynch. Marie is a World Economic Forum Young Global Leader as well as an Echoing Green Fellow 2008 and Asia 21 Young Leader 2008.
They are also romantic partners and share their experience of running a business together since 2015, highlighting how their differing skills and personalities complement each other. They blur the line between personal and professional life, constantly brainstorming new ideas and improvements for their brand.
Ego Movement stands out in the market with its fusion of lifestyle and technology in e-bikes, featuring GPS and remote unlocking via an app. Sustainability is at the forefront, as they showcase how e-bike users save 275kg of CO2 equivalents per year, making it an eco-friendly choice. They give insight into their pricing strategy, emphasizing affordability compared to cars and their commitment to a sustainable supply chain. Marie and Daniel sold their majority shares in 2021 to TVS, one of the 5 largest 2-wheeler manufacturers globally, paving the way for rapid growth and international expansion, with a focus on making e-bikes not just a mode of transport but a lifestyle choice.
“We have very different personalities and skills, but they complement each other, as well as a strong trust - that is very special because not every couple can do it.’
“Customer experience is very important for us, so opening a flagship lifestyle store was a step we felt was beneficial for the brand, which not every business considers a risk worth taking.”