EP #537 - Imad Abdallah: The One-Customer Rule for Hardware Founders

This episode was sponsored by ⁠infinity.swiss⁠, Switzerland’s most advanced AI accounting tool. Save 25% by entering code SWISSPRENEUR at checkout.

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Episode summary:

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In this episode, we sit down with ⁠Imad Abdallah⁠, Co-Founder & CEO of ⁠RTDT⁠, a spin-off from ETH Zurich developing one of the world’s first systems to measure real aerodynamic behavior directly on wind turbine blades. After studying engineering in Canada and Denmark, Imad moved to Switzerland for a postdoc at ETH where the core technology behind RTDT was born.

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Imad shares what it really takes to build a hardware company in Switzerland: turning a research prototype into a manufacturable product, navigating regulation, and validating a solution for an industry where no benchmark data exists. Imad also shares how early programs like Venture Kick and Innosuisse helped sharpen their pitch - shifting from “technology that can do everything” to a clear value proposition for one specific market. He explains why the wind industry is concentrated, hard to access, but ultimately ideal for focused, high-impact innovation.

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Imad offers an honest look behind the scenes of hardware entrepreneurship: spending months rewriting firmware, installing patches himself in the rain on 100-meter blades, and learning the importance of one customer, one use case, one application in the early days. He reflects on fundraising challenges founders face when developing hardware, the value of choosing partners who understand manufacturing, and the long-term vision of making RTDT the reference in deploying an interface between aerodynamic data and turbine control systems.

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The cover portrait was edited by⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.smartportrait.io⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.‍

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