2:57 – Splitting roles between 5 co-founders
10:05 – Testing the market
19:24 – Having net promoter score as your main KPI
25:40 – Disrupting the market and facing opponents
35:31 – Starting to hire people full-time
Peter Käser is the Founder and COO of VIU Ventures AG, a Swiss eyewear brand. He started VIU in 2013, together with his co-founder Kilian Wagner, both of them bespectacled. VIU was originally conceived as an online-only store, integrating the entire eyewear supply chain and therefore offering higher quality at a lower price. But the founders soon realized that their customers like to physically try on their glasses before buying them. Today VIU has over 50 physical stores in 6 countries and several hundred employees. Peter holds a Masters in Banking and Finance from the University of St. Gallen (HSG).