Check out our updated Swiss Startup Mafia Map
Open the Map
Peter Käser, co-founder VIU, Swisspreneur Podcast
Spotify LogoApple Podcast Logo
Timestamps:

2:57 – Splitting roles between 5 co-founders
10:05 – Testing the market
19:24 – Having net promoter score as your main KPI
25:40 – Disrupting the market and facing opponents
35:31 – Starting to hire people full-time

About Peter Käser and VIU

Peter Käser is the Founder and COO of VIU Ventures AG, a Swiss eyewear brand. He started VIU in 2013, together with his co-founder Kilian Wagner, both of them bespectacled. VIU was originally conceived as an online-only store, integrating the entire eyewear supply chain and therefore offering higher quality at a lower price. But the founders soon realized that their customers like to physically try on their glasses before buying them. Today VIU has over 50 physical stores in 6 countries and several hundred employees. Peter holds a Masters in Banking and Finance from the University of St. Gallen (HSG).

Don’t forget to give us a follow on our Twitter, Instagram, Facebook and Linkedin accounts, so you can always stay up to date with our latest initiatives. That way, there’s no excuse for missing out on live shows, weekly give-aways or founders dinners!

Get updates and access to exclusive content
Subscribe
More Episodes
Show all