04:28 - Humanitarian Background
10:58 - Gen Z’s need their own LinkedIn
17:46 - What is their Business Model?
19:06 - The Chicken and Egg Problem
21:15 - Goals for a Greener Economy
Omar Bawa is the co-founder and COO of Goodwall, whose mission is to level the professional playing field for youth globally, helping 2m+ young talent in 150+ countries develop skills, showcase skills, and connect to opportunity. He received a law degree from the University of Geneva and also completed a qualification in product design and innovative thinking from Stanford University.
Growing up, Omar had diverse career aspirations, initially in particle physics, but a teacher later inspired him to pursue law instead. With a vision to make a difference in the world, he co-founded Goodwall with his brother Taha Bawa, driven by their upbringing in a humanitarian family. They would often spend summer vacations visiting refugee camps with their parents, which exposed them to a very different way of life compared to their experience of growing up in Switzerland.
Goodwill aims to level the playing field for youth globally by providing a platform that educates and mobilizes students to address global issues. The unique blend of LinkedIn and TikTok resonates with Gen Z and empowers them to showcase their skills and connect with job opportunities at established companies. Most importantly, Goodwall equips young people with transferable skills through skill development programs to navigate an evolving job market. The company's push for international expansion reflects its global vision, while the team remains grateful for its support from the Swiss ecosystem.
Despite the option to establish a non-profit, Omar chose a for-profit model, leveraging the power of technology and social networking to scale their impact. Sharing this same perspective and values with his co-founder and brother Taha, they have created a strong business partnership that keeps them driven and excited to continue expanding globally and making a meaningful impact.
“Trust is key to running a business, and working with my brother gives me confidence and the peace of mind of knowing that he always has my back.”
“Building a social enterprise to help people is what drives us, but ultimately ROI is the way to create a sustainable business model, and the reason we chose the for-profit model.”