Swisspreneur podcast
episode
Stefan Kirchhofer
About Toni Schneider and Automattic
Toni Schneider is a founding Partner of True Ventures. From 2006-2014 he was CEO of Automattic where he led WordPress.com to become a top 10 global internet destination with close to a billion monthly visitors. At Automattic, Toni also helped create a new type of startup with over 300 employees working together in an “office optional”, distributed fashion from homes and co-working spaces in over 40 countries. His career in technology began as a software engineer at Crystal River Engineering where he built 3D audio simulators for NASA and a VP of Technology at Aureal Semiconductor (acquired by Creative Labs). He joined the world of startups as the co-founder of Uplister, a venture-backed music recommendation startup in early 2000. It was his role as CEO of Oddpost, however, that may have impacted his career path most significantly. Yahoo! acquired Oddpost in 2004, which formed the basis of the new Yahoo! Mail used by over 250 million people around the world. Toni joined Yahoo! as a VP and created the Yahoo! Developer Network. While at True and Automattic, he also found time to co-found Sphere (acquired by AOL) with Tony Conrad. Voted startup CEO of the Year at the 2007 Crunchies, Toni’s leadership style is commended by many of those who have worked for or with him. When he is not running a company or advising another, you can find him in his VW van crossing the US with his family, coaching San Francisco Little League baseball, or tinkering with old cars.
Memorable Quotes
“What made WordPress unique from day 1 was how customizable and extendable it was.”
“Our mission with WordPress was to democratize publishing.”
“Everyone who writes code should get to work directly with the customer.”
“Being a CEO is by design a lonely job.”
“The things that work in Silicon Valley are largely tied to Venture Capital.”
“Switzerland’s stability and long-term thinking can be an entrepreneurial strength.”
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EP #4 – Toni Schneider: The Trials and Tribulations of A Startup CEO
About Myke Näf and Doodle
Myke Näf is the founder and former CEO of Doodle, the prominent event scheduler software. He sold the company for an undisclosed amount to Tamedia in 2014. Shortly after the acquisition he left Doodle and has become an active angel investor and startup mentor in Switzerland. He’s a Venture Partner at Cavalry Ventures, a Startup Mentor at Kickstart Accelerator, and serves on a number of different boards. He’s also a Partner at Swiss Life Lab, an incubator for Fintech, Insurtech and Propertytech. Myke holds a Masters degree in Computer Science from ETH Zurich and Executive Diploma from the University of St. Gallen (HSG).
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EP #3 – Myke Näf: From Farm Living to Founding Doodle
About Dania Gerhardt and Amazee Labs
Dania Gerhardt is the founder of Amazee Labs. She started Amazee.com in 2007 and successfully pivoted her startup to one of Switzerland’s premier Web services companies Amazee Labs. The company has offices in Zurich, Austin and Cape Town. In 2014 Dania moved from Zurich to Cape Town and frequently commutes between South Africa and Switzerland. Dania serves on the boards of the Swiss Internet Industry Association and Swissnex. She is also the host of TEDx Zurich since 2012. Before her entrepreneurial life, Dania was an accounting executive at KPMG in Zurich. She received a Master in Economics from the University of Basel.
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EP #2 – Dania Gerhardt: The Ups and Downs of Entrepreneurship
About Alain Chuard
Alain Chuard is a Swiss serial entrepreneur and former professional snowboarder living in Palo Alto, California. He is best known as the founder and Chief product officer of Wildfire Interactive, the social media marketing technology company acquired by Google in July 2012. At Google, Alain was responsible for overseeing Wildfire’s strategy, integration into Google’s Display Ads Division, and external representation of the product. His early professional years were spent as a financial analyst with New York investment bank Salomon Smith Barney and as an Entrepreneur in Residence at Highland Capital Partners. Alain is also a former world-ranking professional snowboarder who competed on the World-Cup Pro Tour. He was ranked in the top 4 in Switzerland, placed in the top 4 in the NY State qualifier for the U.S. National Championships, and is among the most published snowboard athletes in history. Alain holds an MBA from the Stanford Graduate School of Business (2007) and a bachelor’s degree in economics from Macalester College (1999) in St. Paul, MN.
Memorable Quotes
“It’s important for every kid to have something at which they’re better than everyone else.”
“The easiest way to build a product fit for the market is to create something which fulfills your own needs.”
“As an entrepreneur, it’s very easy to just fall in love with your idea and not think critically about it.”

EP #1 - Alain Chuard: From Switzerland to the US and Back Again
